Ad Automation Initiative

To streamline high-volume ad production and reduce human error, I led a multi-phase automation effort within Adobe InDesign. This initiative focused on leveraging scripting and metadata to optimize design workflows, validate content, and ensure output accuracy.

Drawing on my experience as a graphic designer, I identified key pain points in daily production and tailored automation solutions to support team members with varying levels of technical skill, ensuring improvements benefited all users.

What began as a targeted refactor to reduce script bloat and prevent frequent crashes evolved into a comprehensive overhaul when I recognized the potential to not only fix legacy bugs but also introduce new functionality to eliminate common errors often discovered late in the ad lifecycle.

The original scripts had been built over a decade ago and were designed for universal compatibility across different software versions, unit measurements, and site configurations, which introduced significant complexity. A key constraint was having only the existing script arguments passed from the database to work with; I developed creative methods to store values and perform calculations that enabled expanded functionality within these limits.

My deep knowledge of file types, resolution, color spaces, and document intents was essential in refining output accuracy for both print and digital formats.