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‘Strike Up the Band!’ Editorial
The Day was planning to publish a special section honoring the 65+ “mature” population with stories relating to topics like saving for retirement, staying healthy and active, family matters, and more. The publication would also include advertisements related to the target population and those who support them. When the content-to-ad ratio was coming up short…
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Building Floorplan Creation
Building Floorplan Creation To support emergency planning, IT infrastructure, and facilities management, I was asked to update the building floorplans for The Day’s multi-story facility. The project required reconciling original architectural blueprints with current office layouts and safety features. I conducted several full walkthroughs with the company’s Buildings and Systems staff, sketching updated layouts and…
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Harmonic Visions (Personal Project)
Harmonic Visions (Personal Project) In order to showcase my digital artwork and drive traffic to my Creator storefront on Zazzle, I launched a personal website (harmonicvisions.space) and used the project to deepen my experience with WordPress content management. I selected and customized the Kadence theme to reflect my branding, prioritized high-end gallery presentation using FooGallery…
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Ad Submission Workflow
Ad Submission Workflow To address critical communication breakdowns during the sudden shift to remote work in COVID-19 lockdowns, I designed a temporary digital submission workflow to replace a manual, email-based system that had emerged when traditional paper-based ad submission became impossible. Prior to the pandemic, ad submissions and approvals were handled via physical layouts and…
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Late Ad Request System
Late Ad Request System To resolve inefficiencies in how post-deadline ad requests were handled, I designed a streamlined, form-based workflow that replaced a fragmented and error-prone email approval system. Previously, sales reps were instructed to email requests to the Creative Services Team Lead, who would manually assess design capacity, contact layout staff, and coordinate approvals—a…
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Ad Automation Initiative
Ad Automation Initiative To streamline high-volume ad production and reduce human error, I led a multi-phase automation effort within Adobe InDesign. This initiative focused on leveraging scripting and metadata to optimize design workflows, validate content, and ensure output accuracy. Drawing on my experience as a graphic designer, I identified key pain points in daily production…
