Ad Submission Workflow To address critical communication breakdowns during the sudden shift to remote work in COVID-19 lockdowns, I designed a temporary digital submission workflow to replace a manual, email-based system that had emerged when traditional paper-based ad submission became impossible. Prior to the pandemic, ad submissions and approvals were handled via physical layouts and…
Late Ad Request System To resolve inefficiencies in how post-deadline ad requests were handled, I designed a streamlined, form-based workflow that replaced a fragmented and error-prone email approval system. Previously, sales reps were instructed to email requests to the Creative Services Team Lead, who would manually assess design capacity, contact layout staff, and coordinate approvals—a…
Ad Automation Initiative To streamline high-volume ad production and reduce human error, I led a multi-phase automation effort within Adobe InDesign. This initiative focused on leveraging scripting and metadata to optimize design workflows, validate content, and ensure output accuracy. Drawing on my experience as a graphic designer, I identified key pain points in daily production…