A Portfolio by Heidi H. Carrier

Design-Driven, Strategically Structured, Creatively Crafted

The brain is divided into two hemispheres: the left and the right.

The right hemisphere is often associated with creativity, spatial abilities, and emotional processing.

Meanwhile, the left hemisphere is linked to logical thinking, language processing, and analytical skills.

Both hemispheres of the brain work together for most cognitive functions, yet most people naturally lean toward either analytical precision or creative expression. I identify as “dual hemisphere”—equally at home in both. I apply logic to my creativity and creativity to my logic, thriving when I can solve problems in ways that improve efficiency, communication, and the quality of the final product.

Resume

Heidi Carrier

Creative Systems Designer | UX-Focused Problem Solver

[email protected] | 860-514-5174
linkedin.com/in/heidi-carrier-dual-hemisphere
portfolio.harmonicvisions.space

Versatile graphic designer with 18+ years of experience in fast-paced advertising and publishing environments. Most recently served in a senior-level design capacity, leading automation and innovation efforts in high-volume ad production. Expert in producing high-quality print and digital assets under tight deadlines, with deep knowledge of layout, typography, and brand consistency. Technically savvy with a creative edge—equally comfortable crafting a layout or optimizing a metadata-driven automation system.

  • Print & digital layout design (newsprint, magazine, digital display)
  • Typography & visual hierarchy
  • InDesign scripting & automation
  • Cross-functional collaboration
  • Metadata systems & file management
  • Creative problem solving
  • Deadline-driven production
  • UX principles & human-centered design
  • HTML/CSS (basic to intermediate)
  • Adobe Creative Suite, Procreate

Adobe InDesign • Photoshop • Illustrator • Acrobat Professional
VBScript • JavaScript • Markdown • HTML/CSS • WordPress
Cognito Forms • LucidChart • Google Workspace • Microsoft Office Suite
Procreate

Graphic Designer – The Day Publishing Company / Day Media Group
New London, CT • 2004–2012; 2015–2017; 2019-2025

  • Served as a senior-level designer within a highly experienced team, driving workflow innovation and acting as technical lead on scripting and process upgrades
  • Designed hundreds of print and digital ads weekly across multiple publications under daily deadlines
  • Created multipage special sections for newspapers and magazines
  • Oversaw ad trafficking and production workflow, balancing workloads and ensuring deadlines were met across teams
  • Developed custom InDesign scripts and metadata workflows to streamline production and reduce errors
  • Collaborated with sales, editorial, IT, and production departments to improve cross-functional efficiency
  • Trained team members in workflow systems, design software, and industry-specific practices
  • Provided technical troubleshooting and process support for designers and sales reps
  • Served on the Advertising Efficiency Team to improve interdepartmental systems
  • Initiated and led innovation projects focused on automation, data accuracy, and productivity

Digital Content Specialist – The Day Publishing Company / D2 Media Solutions
New London, CT • 2018-2019

  • Created digital deliverables for both newspaper and agency clients
  • Met with clients to define target audiences, marketing goals, and digital strategy
  • Designed cross-platform social media campaigns, writing copy and producing visuals
  • Developed website content and assets in coordination with developers
  • Assisted with on-location photography and client-facing creative planning
  • Ad Automation Initiative – Modernized InDesign scripting and implemented metadata-driven workflows, improving speed, consistency, and error reduction.
  • Late Ad Request System – Designed a logic-based form workflow to streamline post-deadline approvals, improving communication and turnaround time between sales, design, and management.
  • Ad Submission Workflow (COVID-19) – Built a custom digital ad submission process to replace paper-based layouts and proofs, enabling remote production continuity.
  • Building Floorplan Creation – Translated architectural plans and walkthrough sketches into detailed, multi-floor diagrams for safety and IT infrastructure use.
  • Harmonic Visions (Personal Project) – Developed an e-commerce art website showcasing original digital work with automated image prep and product delivery systems.

Full Stack Development, coursework
UConn Coding Bootcamp, 2024

Scripting and Programming Foundations Certificate WGUx/edX, 2023

Certificate in Graphic Design
Sessions Online School of Design, [Years]

BM of Music, Music Education
Ithaca College, 2001

*Professional references available upon request.*

Portfolio

Social media campaign to spread awareness about mental health, substance abuse, and ending the stigma. (Client: Sound Community Services)

Web Design Elements for the Coding Bootcamp Student Project, "Forget-Me-Not Plant Planner"

Click to visit the slideshow on Google Slides

Web Design Elements for the Coding Bootcamp Student Project, "Movies with Friends"

Movies with Friends

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